Project Overview
Brand: Jersey Brand
Industry: Sports Apparel / Clothing
Market: India
Business Model: D2C Ecommerce (Shopify)
Our Strategy
To build a scalable growth system, we implemented a data-driven performance marketing strategy across multiple channels.
Audience Targeting Strategy
We structured multiple ad sets targeting different audience segments:
• High purchase value audiences
• Medium ticket buyers
• Budget-conscious buyers
This allowed us to test purchasing behaviour and optimise campaigns based on customer value.
Creative Testing Framework
To maximise engagement and conversions, we tested different creative formats, including:
• Professional model shoot visuals
• High-quality product photography
• Video reels showcasing jersey designs and customisation
These creatives were tested primarily in bottom-of-funnel campaigns to capture high-intent buyers.
Product Catalogue Advertising
We implemented dynamic product catalogue campaigns to showcase:
• Best-selling jerseys
• Top-performing product sets
• Newly launched designs
This allowed Meta and Google to dynamically match products with the most relevant audiences.
Landing Page & UX Optimisation
We recommended several conversion-focused improvements to the website experience:
• Reducing friction in the checkout process
• Simplifying navigation
• Improving product page structure
• Minimising distractions to shorten the path to purchase
These improvements helped increase conversion efficiency from paid traffic.
Advertising Channels Used
• Meta Ads (Facebook & Instagram)
• Instagram Performance Campaigns
• Google Shopping / Performance Max
• Retargeting Campaigns
Campaign Budget
The campaign started with a small validation budget:
Initial budget:
₹600/day on Meta Ads
₹600/day on Google Shopping
After early traction and positive ROI, we scaled the campaigns.
Current monthly budget:
₹60,000 per month
The budget will be doubled in the next scaling phase.
Results Achieved
Within 2.5 months, the campaign generated strong performance metrics.
Revenue Generated: ₹8,00,000
Return on Ad Spend (ROAS): 6.7x
Cost Per Purchase: ₹1,600
Total Sales: 350 Orders
Key Outcome
By implementing a structured performance marketing system, SCORSH is helping transform this brand from a low-traffic e-commerce store into a revenue-generating D2C brand.
The campaigns are now positioned for further scaling as ad budgets increase and new creative variations are introduced.
Key Takeaways
• Paid media can rapidly scale D2C brands when backed by proper creative testing.
• Structured audience segmentation improves purchase intent targeting.
• Product catalogue advertising significantly improves e-commerce conversions.
• Landing page optimisation plays a major role in improving ROAS.