Amazon Ads Agency in India
SCORSH manages Amazon advertising for D2C brands that want profitable growth on Amazon.in, not just more impressions. We structure your campaigns around buyer intent, fix the listings your ads point to, control your ACoS, and connect every rupee of spend to sales and organic rank. If your products sell on Amazon, we will make your ads work harder.
- Amazon-only focus. Your budget never funds experiments on platforms we do not run daily.
- Keyword research built for Amazon search behavior, not Google habits.
- Listing optimization alongside PPC, because ads cannot fix a weak product page.
- ACoS targets set from your margins, not from generic benchmarks.
- Weekly search term reviews. Wasted spend gets cut fast.
- Festive season planning built in. Diwali is not a surprise here.
- Transparent reporting: spend, ACoS, TACoS, sales, organic rank movement.
- No lock-in contracts. Stay because the numbers work.
Get a Free Amazon Ads Audit
We review your campaign structure, keyword coverage, listing quality, and ACoS trends, then tell you honestly whether your account needs management or just a few fixes.
THE PROBLEM Why Most Brands Waste Money on Amazon Ads
Amazon.in is where Indian shoppers go when they are ready to buy. That intent is exactly why Amazon advertising works, and exactly why it punishes sloppy execution. Clicks cost real money, and every structural mistake in an account compounds daily. Most brands we audit are not failing because Amazon Ads ‘does not work.’ They are failing because of five fixable problems.
One Campaign, One Ad Group, Hundreds of Keywords
The most common structure we see is an account with a single auto campaign and a single manual campaign stuffed with every keyword the brand could think of. Broad match, phrase match, and exact match all live in the same ad group. Bids are identical across keywords that have nothing in common. This structure cannot be optimized. A high-converting exact keyword and a money-burning broad keyword share the same budget and the same bid, so the data tells you nothing useful.
Bidding Blind on Search Terms
Amazon shows you exactly what shoppers typed before clicking your ad. Most advertisers never look. They set bids on keywords and ignore the search term report, which is where the real story lives. Inside every account there are search terms converting profitably that deserve their own exact campaigns and higher bids. There are also search terms burning budget on irrelevant clicks that should be negated immediately.
Ads Pointing at Listings That Cannot Convert
Here is the uncomfortable truth most agencies skip: Amazon PPC amplifies whatever your listing already is. If your main image is weak, your title is stuffed with unreadable keywords, your bullets do not answer buyer questions, and you have twelve reviews against competitors with two thousand, then more ad traffic just means more expensive disappointment. Click-through rate and conversion rate directly affect what you pay per click and where your ad ranks.
No Separation Between Brand and Non-Brand
Shoppers searching for your brand name convert at dramatically higher rates than shoppers discovering you through generic keywords. Mixing brand and non-brand traffic in the same campaigns hides this completely. The result is a blended ACoS that looks acceptable while hiding two opposite realities: brand campaigns printing money and generic campaigns bleeding it.
Treating Amazon Like Google Ads
Google Ads and Amazon Ads share the letters P, P, and C. That is where the similarity ends. Amazon is a closed marketplace where the algorithm weighs sales velocity, review count, price competitiveness, and listing quality alongside your bid. Google rewards landing page experience. Amazon rewards products that sell.
OUR PROCESS How We Build Amazon Accounts That Compound
We do not start by launching campaigns. We start by understanding your account, your products, your margins, and your competitors. Amazon advertising done well is methodical. Here is the process, in order.
1. Account and Listing Audit
Before touching a bid, we audit everything. Campaign structure, keyword coverage, match type discipline, search term history, negative keyword lists, budget allocation, and bid logic. In parallel, we audit your listings: main images, titles, bullets, A+ Content, review counts and ratings, pricing versus competitors, and Buy Box health.
2. Keyword Research for Amazon Search Behavior
Amazon shoppers search differently from Google users. Queries are shorter, more product-specific, and heavily influenced by what Amazon's autocomplete suggests. We build keyword lists from Amazon Brand Analytics search query data, competitor ASIN reverse lookup, category bestseller patterns, and your own search term history.
3. Campaign Structure Built for Control
We rebuild or build your account with separation that makes optimization possible. Sponsored Products campaigns split by match type and intent. Sponsored Brands for brand storytelling and category dominance. Sponsored Display for retargeting and competitor targeting. Every campaign has a clear job, a defined budget, and measurable targets.
4. Listing Optimization in Parallel
While campaigns are being structured, we fix the listings your ads will point to. Main image improvements, title rewrites for readability and keyword coverage, bullet points that answer real buyer objections, A+ Content where it moves the needle, and review generation strategy.
5. Bid Management and Search Term Mining
With clean structure and solid listings, the weekly work begins. Search term reports get reviewed every week. Converting terms get harvested into exact campaigns with dedicated budgets. Wasting terms get negated. Bids adjust based on placement data, time patterns, and ACoS versus target.
6. Scaling What Works
Scaling on Amazon means expanding proven winners, not just raising budgets. Winning keywords get their own campaigns with more budget. Winning products get Sponsored Brands video and Display retargeting layered on. New product launches get structured launch campaigns designed to build sales velocity and review momentum fast.
SERVICES What We Manage on Amazon
Sponsored Products
The workhorse of Amazon advertising. Your products appear in search results and on product pages, marked as sponsored, when shoppers search relevant keywords. This is where most of your budget goes and where most of your sales come from.
Sponsored Brands
The banner and video placements at the top of search results. Sponsored Brands do two jobs: defend your brand terms with rich creative, and tell your brand story to category browsers who have not chosen a product yet.
Sponsored Display
Retargeting and audience targeting across Amazon and beyond. Sponsored Display reaches shoppers who viewed your products but did not buy, shoppers browsing competitor listings, and audience segments built from shopping behavior.
Sponsored Video
Video placements in search results and on product pages. On a marketplace where most listings still lead with static images, video creative stands out immediately. We deploy video where the product benefits from demonstration.
Amazon DSP
For brands with meaningful budgets, Amazon's Demand Side Platform extends reach beyond Amazon's own properties, using Amazon's shopper data to target audiences across the web. We advise honestly on whether DSP fits your stage.
INDIA FOCUS Amazon Ads for Indian D2C
Amazon.in is not a smaller copy of Amazon.com. Indian shoppers, price dynamics, festive cycles, and category structures create a distinct advertising environment. Here is how it plays out across the categories we manage most.
Skincare and Beauty
India's most competitive D2C battleground on Amazon. What works: ingredient-led keyword targeting (shoppers search by concern and ingredient, not just brand), A+ Content that educates, and review velocity as a core KPI. We structure campaigns to win on relevance and conversion, not just bid aggression.
Electronics and Gadgets
High-ticket, spec-driven, review-obsessed. Shoppers compare across listings extensively before buying. What works: spec keywords in titles and backend terms, comparison-friendly A+ Content, and Sponsored Display retargeting for the long consideration window.
Fashion and Apparel
Size, fit, and fabric honesty decide conversion. What works: long-tail keyword coverage (shoppers search very specifically: fabric, occasion, style), aggressive search term mining for emerging trends, and fast reaction to seasonal shifts.
Home and Kitchen
The category where Indian D2C has exploded. What works: use-case keywords ('storage for small kitchen' beats generic terms), video showing the product in real Indian homes, and bundle strategies that raise average order value.
Grocery and FMCG
Repeat purchase is the whole game. First sale economics often look thin; the profit is in the second, fifth, and twentieth order. What works: Subscribe and Save optimization alongside ads, keyword strategies that capture both trial and replenishment searches.
The Festive Season Factor
Every category bends around Diwali. These events compress months of normal sales into days. We plan festive quarters in advance: budget reserves, campaign structures pre-built for scale, creative ready, listings optimized before traffic arrives.
THE FLYWHEEL Listing Optimization and PPC Synergy
Most Amazon Ads agencies treat listings as someone else’s problem. We do not, because the math does not allow it.
Why Ads Alone Cannot Win
Amazon's ad auction is not a pure bid auction. Where your ad shows and what you pay depends on relevance and expected conversion, which come from your listing. A listing with a 25 percent conversion rate and a listing with a 10 percent conversion rate do not pay the same price for the same click, even with identical bids.
What We Fix in Listings
Main images first, because they decide the click. Then titles, rewritten for human readability with keyword coverage. Bullet points structured around buyer objections. A+ Content where the category rewards it. Review strategy through Amazon's own legitimate programs.
The Flywheel
Better listings convert more ad traffic. More conversions at lower cost per sale improve ACoS. Higher sales velocity improves organic rank. Better organic rank grows total sales. Lower TACoS means the business is less dependent on ads for every rupee of revenue.
MEASUREMENT Tracking and Reporting
We report numbers that connect to your business, not dashboards designed to impress.
What We Track
Spend, sales, ACoS, and ROAS are table stakes. The metrics that actually guide decisions: TACoS (total ad cost as a share of total revenue), organic rank movement for target keywords, search term level conversion data, placement performance, and new-to-brand customer share.
Reporting Cadence
Weekly snapshots: spend, sales, ACoS, TACoS, and what we changed. Monthly deep dives: keyword trends, category shifts, listing performance, competitive movements, and next month's plan. Quarterly reviews: the flywheel assessment.
Honest Limitations
Amazon attribution has boundaries. We can track what happens inside Amazon's ecosystem with good precision. Cross-channel influence is harder to isolate, and we will not pretend otherwise. Honest measurement of most of the picture beats confident modeling of all of it.
QUESTIONS Amazon Ads FAQs
It depends on your category, product count, price points, and how competitive your keywords are. What matters more than a starting number is the structure behind it. A small budget with clean campaign separation and good listings teaches you more than a large budget sprayed across messy campaigns. Before recommending spend, we model your unit economics: margins after Amazon fees, realistic conversion rates for your category, and what ACoS keeps you profitable.
There is no universal good ACoS, because it depends entirely on your margins. A brand with 60 percent margins can thrive at an ACoS that would bankrupt a brand with 25 percent margins. The honest answer: a good ACoS is one comfortably below your break-even point after accounting for Amazon fees, returns, and GST. We calculate your break-even ACoS with you before launch and set targets from that number.
Expect the first month to be structural: audits, rebuilds, listing fixes, and initial data collection. Meaningful performance signals typically emerge in the second and third month, once search term data accumulates and winning keywords get dedicated budgets. Organic rank improvement compounds over quarters, not weeks.
Yes, because we have to. Listing quality is a direct input to ad costs on Amazon, so managing ads without touching listings is like tuning an engine with a flat tire. Our engagement includes listing optimization: images, titles, bullets, A+ Content, and backend terms.
Yes, and launches are where structured Amazon management shows its value fastest. A launch needs keyword groundwork before day one, listing excellence from the first impression, a review generation plan through legitimate channels, and campaign structures designed to build sales velocity quickly.
A freelancer can manage bids. What usually breaks in unmanaged accounts is everything around the bids: campaign architecture that prevents clean decisions, listings that tax every click, no search term discipline, no festive planning, no flywheel thinking. Our engagement covers the full system.
Our deepest expertise is Amazon.in, where we understand the buyer behavior, festive cycles, price dynamics, and category structures firsthand. The frameworks transfer to other marketplaces, and we can discuss Amazon.com or other regions case by case.
Four things: Seller Central access with appropriate permissions, honest numbers on your margins and unit economics, your product catalog with priorities, and a point of contact who can approve listing changes quickly.
Have more questions? Talk to the team about your Amazon strategy.
Your Competitors Are Buying Your Keywords. Are You Buying Them Back?
Every day without structured Amazon advertising is a day competitors bid on your brand terms, outrank your listings, and build review moats that get harder to beat. Get a free audit of your Amazon account: your campaign structure, keyword gaps, listing issues, and an honest assessment of what fixing them is worth.
No lock-in contracts. Weekly search term reviews. Reporting your CFO will understand.