Ecommerce Marketing Agency in India
Revenue is vanity if the margins do not survive it. As an ecommerce marketing agency in India, SCORSH runs your paid acquisition, creative testing, and conversion optimization as one profit-focused team, measured on contribution margin, not just top-line sales.
Ecommerce growth is a math problem: traffic times conversion rate times repeat purchase rate. We work all three levers, with performance creative and paid social driving qualified traffic, CRO lifting the conversion rate, and email and retention flows raising lifetime value. Category and product pages get SEO attention too, so the brand is not permanently renting every visitor from ad platforms.
Creative testing never stops: new angles for hero products launch weekly, winners get scaled, and losers get killed fast. We treat the ad account like a portfolio, balancing prospecting against retargeting so growth does not collapse the moment spend pauses. The monthly report reads like a P&L for marketing, with every channel’s contribution spelled out.
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Growth That Survives the P&L
SCORSH runs ecommerce growth for brands done with vanity scale: margin-aware acquisition, relentless creative testing, and funnels optimized like the profit centers they are.
Scaling a D2C Sports Jersey Brand with Performance Marketing
Project Overview Brand: Jersey Brand Industry: Sports Apparel / Clothing Market: India Business Model: D2C Ecommerce (Shopify) This brand...
Read MoreOur Clients
Real brands we have worked with across industries.
Profitable Acquisition
Shopping, Performance Max, and Meta campaigns segmented by product margin, with new-customer CAC tracked separately from blended ROAS theater.
Creative That Keeps Winning
Weekly creative sprints across UGC, demos, and founder formats, with structured testing and fatigue monitoring so the pipeline never runs dry.
Conversion Optimization
Product pages, cart, and checkout rebuilt around buying psychology and tested relentlessly, because traffic you already paid for is the cheapest to convert.
Honest Measurement
Server-side tracking, SKU-level margin reporting, and dashboards built for founders, so growth decisions run on profit, not platform fairy tales.
THE PROBLEMYou Are Scaling Revenue and Shrinking Profit
Every ecommerce founder knows this trap: the revenue chart climbs, the ROAS looks respectable, and the bank account disagrees. Discounts trained customers to wait for sales, ad costs rose faster than prices could, and the “growth” was bought with margin. Meanwhile the agency reports blended ROAS like a trophy, blending your bestsellers with the products that lose money on every order, and nobody can tell you which SKUs actually earn their ad spend. Growth without profit is just expensive motion.
Underneath, the fundamentals leak. Product pages that describe instead of sell. A checkout that abandons half its carts. Creative that went stale three months ago while the agency kept spending. New customer acquisition mixed invisibly with returning buyers, so you cannot tell if you are growing the base or just re-selling to it at a discount. Ecommerce punishes fuzzy measurement more than any other business, because every click has a price and every price has a margin, and the businesses that win are the ones that know both numbers cold.
ROAS That Hides the Truth
Blended ROAS mixes profitable heroes with margin-killing losers. One number for the whole catalog tells you nothing about where to spend the next rupee.
Creative Gone Stale
The same three ads have run for months to an exhausted audience. Frequency climbs, CTR falls, and the agency calls it "market conditions." It is creative fatigue, and it is fixable.
A Funnel Full of Holes
Product pages that do not sell, carts that abandon, checkouts that confuse. You are paying for traffic and donating half of it to friction.
WHAT WE DOAcquisition, Creative, and Conversion as One Profit System
Ecommerce growth has three levers and they must move together: profitable acquisition (the right customers at the right cost), creative that keeps winning attention, and conversion that turns traffic into margin. We run all three as one team, because fixing ads while the product page leaks is just expensive optimism:
Everything is measured against contribution margin, not revenue theater. We segment by product margin, separate new from returning customers, and track the metrics that decide whether growth is real: MER, new-customer CAC, repeat rate, and profit per session. When the numbers are honest, the decisions get easy.
Discipline is the differentiator. Ecommerce tempts everyone toward vanity: revenue records, ROAS screenshots, growth charts that hide the margin story. We hold the line on the numbers that matter, even when they are uncomfortable, especially when they are uncomfortable. A partner who tells you to cut spend on your favorite product is worth more than one who celebrates a revenue record built on discounts.
The Full Breakdown
Everything inside a SCORSH engagement. Click any item for the detail.
01Google Shopping & Performance Max
Shopping is where ecommerce intent lives: the searcher sees your product, your price, and your rating before they ever click. We build Shopping and Performance Max campaigns around your catalog's economics, not as one blended blob. Products are segmented by margin and role: heroes that earn spend, prospects being tested, and losers that get cut regardless of how much the team loves them.
Feed management is the unglamorous engine. Titles rewritten for how buyers search, clean attributes, accurate availability and pricing, and high-quality images, because the feed is your ad and most feeds are embarrassing. We run feed diagnostics on a rhythm: disapprovals fixed fast, missing attributes filled, and seasonal title updates that catch demand waves. A clean feed routinely outperforms a bigger budget on a dirty one.
Performance Max gets structure, not blind trust. Asset groups segmented by product category and margin tier, audience signals built from your customer lists and high-value site behavior, and brand terms separated so PMax does not take credit for customers who were already coming. We watch the search-term insights like hawks and feed the learnings back into the account. Automation works when it is supervised; unsupervised, it is just spending.
02Meta Ads for Ecommerce
Meta is your demand-creation and remarketing engine, and it runs on creative the way a car runs on fuel. We structure campaigns by funnel stage: prospecting with broad audiences and strong creative, remarketing segmented by behavior (viewed product, added to cart, initiated checkout), and post-purchase campaigns for cross-sell. Each stage has its own creative, its own offer logic, and its own success metric.
Creative is produced in sprints, not in panics. Every week brings new hooks, new angles, new formats: UGC-style demonstrations, founder stories, unboxings, objection-handling, and offer-led pushes for sale periods. Winners get scaled across placements; losers get killed fast. The testing log becomes a compounding asset that tells you exactly what your market responds to, which is worth more than any single winning ad.
Measurement is honest about incrementality. We separate new-customer acquisition from remarketing in reporting, track MER alongside platform ROAS, and use holdout thinking for big claims. An agency that reports blended ROAS and calls it a day is hiding the only question that matters: are we growing the customer base profitably?
03Creative Testing System
This is the engine inside everything else. Paid social is an auction, and the best creative wins the auction at the lowest price. Most brands test three or four creatives and stall; we run structured sprints that produce a constant pipeline of new concepts. The system has four parts: a steady intake of angles from reviews, comments, and customer language; a production cadence that ships weekly; a testing framework that gives every concept a fair, fast read; and a scaling protocol for winners.
We work in the formats that move ecommerce: authentic-feeling UGC, product demonstrations that show the thing working, before-and-after transformations, founder-led storytelling, and comparison content that positions against the alternative. Polish is secondary to persuasion; a shaky phone video that handles the real objection beats a studio shoot that shows nothing.
Creative fatigue is monitored, not discovered by accident. When frequency climbs and CTR decays, fresh creative is already in the pipeline, because the sprint never stops. The brands that win paid social are not the ones with the biggest budgets; they are the ones that never run out of new things to say.
04Product Page Optimization
Your product page is a salesperson that works while you sleep, and most of them are terrible at the job. We rebuild product pages around the buying decision: imagery that shows the product in use and at scale, copy that sells outcomes before features, reviews placed where doubt peaks, and urgency that is honest (real stock levels, real sale ends) rather than theatrical.
The anatomy we optimize is specific: above-the-fold clarity (what is this, why should I care, what does it cost, how do I buy), social proof density (reviews with photos, usage counts, press mentions that are real), objection handling (shipping, returns, sizing, compatibility answered before they are asked), and cross-sell that helps rather than distracts. Mobile gets the priority it deserves, because that is where the thumb is.
Every change is tested. We run A/B experiments on imagery order, review placement, offer framing, and CTA design, because product-page intuition is wrong as often as it is right. Small lifts here multiply across every visitor you will ever pay for, which makes this the highest-leverage work in ecommerce.
05Cart & Checkout Optimization
Cart abandonment is not a mystery; it is a series of small frictions, each one shaving a few percent. We audit the full path: unexpected shipping costs revealed too late, forced account creation, too many form fields, payment options missing the ones your customers actually use (UPI, COD, EMI in India), and mobile checkout flows designed by people who have never checked out on a phone.
The fixes are unglamorous and lucrative: shipping calculators early, guest checkout default, address autofill, progress indicators, trust signals at the payment step, and COD handled as the conversion asset it is in India rather than a nuisance. We also instrument every step so abandonment is measured by stage, which tells you exactly which friction to kill first.
Post-purchase gets attention too: the thank-you page and confirmation flow are prime real estate for cross-sell and review requests, and most brands waste them. The checkout is not the end of the funnel; it is the beginning of the customer relationship, and we treat it that way.
06Landing Pages for Campaigns
Not all traffic should land on product pages. Campaign traffic, sale events, new launches, and influencer pushes deserve dedicated landing pages with one job: convert the specific promise that brought the visitor. We build campaign pages that match the ad's message exactly, carry the offer front and center, and remove every navigation distraction that a product page tolerates.
Sale and event pages get special treatment: countdown mechanics that are honest, stock indicators that are real, bundle logic that lifts average order value, and mobile layouts built for the thumb-scrolling frenzy of a drop. A festival sale page has about four seconds to orient a visitor; we design for those four seconds.
Every campaign page is instrumented and tested like everything else we build. Headlines, hero imagery, offer framing, and social proof rotate until the conversion rate earns the traffic. Campaign pages are temporary by nature; the learnings are permanent.
07Remarketing & Retention via Paid
Acquiring a customer costs multiples of re-engaging one, yet most brands treat remarketing as an afterthought: one generic "you forgot something" ad running forever. We build segmented remarketing by behavior and recency: product viewers get social proof and objection handling, cart abandoners get urgency and incentive logic, past buyers get cross-sell and replenishment timed to the product lifecycle.
Frequency and fatigue are managed deliberately. Remarketing audiences are small and burn fast, so creative rotates faster here than anywhere else, and frequency caps keep the brand from becoming the annoying ad that follows people around. We would rather show five good impressions than fifty irritating ones.
New versus returning is separated in measurement and in strategy. Prospecting is judged on new-customer CAC; remarketing on incremental lift. Blending them is how agencies hide expensive acquisition behind cheap retargeting wins, and we do not blend.
08Analytics for Ecommerce Decisions
Ecommerce analytics should answer four questions: what did we spend, what did it produce, which products earned it, and are we growing the base? We build the measurement to answer all four: server-side tracking for signal resilience, SKU-level margin segmentation in reporting, new-versus-returning customer splits, and dashboards that show MER, CAC, and profit per session instead of vanity ROAS.
Attribution gets honest treatment. Last-click lies, platform-reported ROAS flatters, and the truth is usually in between. We triangulate: platform data, analytics data, and business data (revenue, margins, repeat rate) reviewed together, with holdout tests for the big budget questions. Decisions get made on the triangulation, not on any single dashboard's story.
The weekly report reads like a P&L review: spend by channel and intent, margin-aware performance, creative test results, funnel conversion by stage, and what changes next week. Built for founders, not for media buyers.
SCORSH vs a Typical Ecommerce Marketing Agency in India
| SCORSH | Typical Agency | |
|---|---|---|
| Outcome ownership | ✔ One team owns your profit number, end to end | ✖ Separate teams, split accountability |
| Proof before promises | ✔ A 90-day pilot with kill criteria, in writing | ✖ Big promises in the pitch deck |
| Testing cadence | ✔ Weekly tests logged with results and next steps | ✖ Same campaigns running untouched for months |
| Reporting | ✔ Revenue-level numbers in plain language, weekly | ✖ Clicks and impressions, reported monthly |
HOW WORKING WITH US LOOKSThe Growth Partnership, Step by Step
Most agencies start by asking for your ad budget. We start by asking for your margins: which products make money, what a new customer costs you today, and where the funnel leaks. That difference is the whole engagement model, and it runs in four steps.
For ecommerce, the audit is forensic about unit economics. We will ask for SKU-level margins, shipping and return costs, and repeat purchase data, because a campaign that looks profitable on revenue can be a disaster on contribution. It can feel invasive. It is also the only way to build acquisition that survives contact with your P&L.
Expect the margin conversation to be uncomfortable in the best way. Most founders have never seen their catalog ranked by true contribution, and the ranking always surprises: beloved products that lose money, boring products that fund everything. Once you see it, you cannot unsee it, and every marketing decision after that gets sharper. That clarity is worth more than any single campaign we will ever run for you.
Step 1: The deep-dive audit (weeks 1-2)
Before a single rupee goes into ecommerce marketing, we spend two weeks learning your business the way your accountant sees it. That means SKU-level margins, your ad account structures, creative inventory and fatigue, product page and checkout conversion by stage, and analytics you can actually trust. An audit here is not a 40-page PDF you will never read, it is us answering one question: where is the cheapest lever to pull first? Sometimes that lever is fixing checkout, not spending more on ads. Sometimes it is killing spend on products that never made money.
Step 2: The 90-day pilot on profit
Instead of launching everything at once, we pick the products and channels most likely to produce profitable growth and run a focused 90-day pilot. We agree on one number that defines success: new-customer CAC against your margin math, or contribution margin from paid, never blended ROAS alone. Vanity revenue does not count. The pilot has pre-agreed kill criteria: if profitable growth does not move toward the target by day 90, we stop. A measured experiment, not an open-ended burn.
Step 3: Reporting you would actually read
Every week you get a short report: what we spent, what it produced in margin terms, which products and audiences earned it, what we changed, and what we are testing next. No jargon dumps, no ROAS screenshots without context. If something failed, you will see it in the report before you hear it from us in a call, with what we are doing about it. The report reads like a P&L review, because for ecommerce, that is what marketing reporting should be.
Step 4: Scale what survived
Products, audiences, and creatives that clear the pilot get more budget and attention. Ones that do not get cut, quickly and without sentiment, no matter how much the team loves them. Growth comes from doubling down on profitable winners, not from running ten half-working campaigns. Scaling is deliberate: we increase spend in steps, watching new-customer CAC hold at each level before pushing further. What worked in the pilot becomes the core of your growth engine, and the creative testing system keeps running behind it.
What we need from you
Three things, none of them heavy. Thirty minutes a week, a short call or even a voice note to approve tests and creative. Access to the real numbers, ad accounts, analytics, SKU margins, and fulfillment data; we cannot optimize profit on revenue data alone. And one decision-maker, someone who can say yes or no quickly. The fastest way to kill a pilot is a committee that takes three weeks to approve one product video.
How Our Pricing Works
No shelf packages. No hidden percentages. Just honest math.
Pilot Scope
Every engagement starts with a fixed-scope, fixed-price 90-day pilot. You know exactly what you pay and what you get, in writing, before we start.
What Sets the Price
your catalog size, creative volume, ad spend, and how deep feed work and reporting go. We quote after your free audit, never before.
No Surprises
No percentage-of-spend fees. No hidden add-ons. Every deliverable itemized and agreed upfront.
Who This Is For
If you recognize yourself here, we will probably work well together.
Scaling but Not Profiting
Revenue climbs, margins shrink. You need growth judged on contribution, not on top-line theater.
Creative Has Gone Stale
The same ads have run for months. You need a testing system that never runs out of new winners.
High Traffic, Low Conversion
Visitors arrive and leave. Your product pages and checkout need to earn the traffic you already pay for.
Launching New Products
New SKUs, new categories, new markets. Launch with campaigns and pages built to prove themselves in 90 days.
Drowning in Discounts
Sales trained customers to wait. You need full-price acquisition and creative that sells value, not coupons.
Done With ROAS Theater
Your reports look great and your P&L disagrees. You want a partner who reports the numbers that matter.
Your First 90 Days
Three phases. No mystery, no black box.
Audit and Foundation
Weeks 1-2: we audit your catalog economics, ad accounts, creative, and funnel, and hand you a written profit-leak report.
Test and Learn
Weeks 3-8: feeds fixed, tracking verified, campaigns live on profitable segments, weekly creative testing.
Scale or Kill
Weeks 9-12: winners get budget in steps, losers get cut. An honest verdict on what to scale.
QUESTIONSEcommerce Marketing Agency in India: Answered Honestly
Every engagement starts with a fixed-scope 90-day pilot, quoted after a free audit of your margins, accounts, and funnel. What sets the price is the number of channels, monthly creative volume, page optimization scope, and analytics depth. We never charge a percentage of ad spend. Fixed pricing means our incentive is your profit, not your spend.
We optimize for profit, not revenue theater. Margin-aware campaign structures, creative sprints that never stall, funnel optimization with the same seriousness as media, and reporting that reads like a P&L. Most agencies sell you blended ROAS and call it growth.
The honest answer: it depends on your margins, category, and new-versus-returning mix. A 4x ROAS on 20 percent margins loses money; a 2.5x on 60 percent margins prints it. We work backward from your unit economics to the targets that make sense, instead of promising a number that means nothing.
Yes, with the right expectations. New stores need heavier creative testing and offer work to find product-market fit in paid channels. The pilot focuses on proving one product and one channel before scaling, and we will tell you honestly if paid is premature for your stage.
Google (Shopping, Performance Max, Search), Meta (Facebook and Instagram), and YouTube as core, selected by where your customers are and what your margins support. We prove one or two in the pilot before expanding, rather than spraying budget.
Yes. Feed optimization is part of the engagement: titles rewritten for buyer search behavior, clean attributes, disapproval fixes, and seasonal updates. Your feed is your ad in Shopping; most feeds are embarrassing and most agencies ignore them.
It depends on the pilot scope, but the system is built for weekly creative sprints, not monthly panics. Volume follows what testing needs: enough new concepts to keep the pipeline full and fatigue at bay, with quality judged by performance, not by committee. The testing log becomes a permanent asset your team keeps after handover.
Often, yes, and it starts with creative that sells value instead of price, plus full-price prospecting separated from sale-event pushes. Discount addiction is usually a positioning problem wearing a pricing costume. We will be honest about how far your category allows.
Our scope is paid acquisition, creative, landing pages, CRO, and analytics. We do not run email or WhatsApp programs, but we build the post-purchase and remarketing assets that feed them, and we will tell you plainly when retention channels deserve the investment.
Through a combination of platform settings, analytics segmentation, and CRM/order data reconciliation. Prospecting is judged on new-customer CAC; remarketing on incremental lift. Blending them is how agencies hide expensive acquisition, and we do not blend. Clean separation also keeps prospecting honest when remarketing looks cheap. Leadership sees both numbers separately, so budget debates end quickly.
Yes, that is core to the engagement, not an upsell. Product page rebuilds, cart and checkout friction removal, and A/B testing programs, because traffic you already paid for is the cheapest to convert. Most stores find their biggest wins here, not in new campaigns. Checkout fixes alone have funded entire engagements in our experience.
Our focus is your direct channel, where you own the margin and the customer data. For brands also on marketplaces, we build direct-channel growth that reduces dependence on them. We do not manage marketplace ad accounts. What we do is make your direct channel strong enough that marketplaces become optional.
Restructured campaigns and fresh creative can move numbers within weeks, but profitable, sustainable growth is a 90-day story: the pilot proves what works, then we scale. Anyone promising instant profitable scale is selling you something. Sustainable, profitable scale is a 90-day story, and we will not pretend otherwise.
Yes, extensively in concept: high SKU counts, visual creative systems, size and return friction, and margin-aware segmentation are exactly the problems our model is built for. The audit will show where your catalog economics stand. Category-specific benchmarks come from the audit, not from generic claims. Honest benchmarks beat impressive ones, because you plan inventory on them.
You do, from day one. Accounts, feeds, audiences, creative files, and all data live in properties you own with full admin rights. If we ever part ways, the entire growth system stays with you. Including the creative testing log, which becomes a permanent asset. Future agencies inherit evidence instead of starting from zero.
Weekly, P&L-style: spend by channel and intent, margin-aware performance, new-customer economics, creative test results, funnel conversion by stage, and what changes next week. Built for founders, in plain language. Every number ties back to margin, because revenue without margin is just motion.
Yes. The team is based in Ranchi and works with brands across India and worldwide. Ecommerce economics translate; only the platforms and payment habits change. Currency, duties, and fulfillment nuances are scoped honestly in the audit.
Then we tell you to stop spending, with the data showing exactly where it broke: the product economics, the creative, the funnel, or the channel. An agency that only ever recommends more spend is not advising you.
Margin. Ask what number the agency optimizes for. If the answer is ROAS without a word about margins, new versus returning customers, or contribution profit, keep looking.
A steady weekly cadence. Paid social runs on creative. We run a continuous production system, not a one-time asset dump.
We fix the funnel, not just the ads. Ask what happens when the product page converts at 1 percent. If the answer is more traffic, walk away.
Still deciding? Get a free growth audit and see which of your SKUs are really earning their spend.
Scale Revenue Without Shrinking Margins.
Get a free growth audit: one honest view of your margins, your funnel, and what profitable growth looks like for your store.
Ecommerce Marketing Services
Specialized marketing services for ecommerce brands and online stores.