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Ecommerce Google Ads Agency in India That Turns Ad Spend Into Profitable Revenue

Your ecommerce store does not need more traffic. It needs more profitable orders. As an ecommerce PPC agency in India, SCORSH manages Google Shopping, Performance Max, search, and marketplace ads for D2C brands with one obsession: revenue per rupee spent. Every campaign is built around your margins, your repeat purchase rate, and your cash flow, not vanity metrics.

Ecommerce PPC fails when agencies optimize for clicks and call it growth. We optimize for contribution margin. That means feed-level bidding, search-term sculpting, creative testing on paid social, and landing pages that convert. The result is ad spend that behaves like an investment with a measurable return, not a tax on your revenue.

Most D2C brands run their website and marketplace ads as separate worlds and double-pay for the same customer. We manage them as one system: shared audiences, coordinated budgets, and measurement that accounts for cross-channel effects. Your ad spend stops competing with itself and starts compounding across every place your customers buy.

✓ Ecommerce-only PPC team: D2C, marketplaces, quick commerce
✓ Google Shopping and Performance Max specialists
✓ Feed optimization included in every engagement
✓ ROAS targets set against your actual margins
✓ Weekly reports in plain language
✓ You own your ad accounts, feeds, and data
✓ No long-term lock-in contracts
✓ Marketplace ads (Amazon, Flipkart) managed alongside D2C

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    1
    Team Owns Your Outcome
    4
    Steps in the Growth Partnership
    90
    Day Pilot, Measured Honestly
    52
    Plain-Language Reports a Year

    THE PROBLEMAd Spend That Grows Revenue on Paper and Shrinks Profit in Reality

    Most ecommerce brands in India have a PPC problem disguised as a growth story. Revenue from ads climbs month over month, the agency reports a healthy ROAS, and yet the bank balance barely moves. The reason is simple: ROAS on a dashboard ignores shipping costs, returns, discounts, and payment gateway fees. A 4x ROAS can still lose money when half the orders come back as returns. Agencies that never ask about your margins cannot protect them.

    The second leak is the product feed. Google Shopping decides which products to show, to whom, and at what cost based almost entirely on feed quality. Brands with messy titles, missing attributes, and stale pricing pay more per click and convert worse, while competitors with clean feeds win the same auctions cheaper. Most agencies never touch the feed, because feed work is unglamorous. It is also where the cheapest performance gains in ecommerce PPC live.

    The third leak is creative exhaustion. Ecommerce ad accounts die slowly as the same five creatives run for months, frequency climbs, and CPMs follow. Agencies that cannot produce fresh creative watch performance decay and blame the algorithm. Meanwhile the brands winning on Meta and YouTube treat creative as inventory: new hooks every week, UGC-style formats, offer-led angles. Without a creative pipeline, media buying skill has a ceiling, and most brands hit it within two quarters.

    ROAS That Ignores Your Margins

    ROAS That Ignores Your MarginsDashboard ROAS counts revenue, not profit. After shipping, returns, COD failures, and discounts, a 4x ROAS can mean losing money on every order. We plan bids and budgets around contribution margin, so growth actually reaches your bank account.

    A Product Feed That Loses Auctions

    A Product Feed That Loses AuctionsThin titles, missing GTINs, wrong categories, and stale prices make Google show your products less often and charge more when it does. We rebuild and maintain your feed as a core service, because feed quality is the cheapest lever in Shopping ads.

    Creative That Stopped Working Months Ago

    Creative That Stopped Working Months AgoThe same ad angles running since last quarter, frequency climbing, CPMs rising, and nobody making anything new. We run a weekly creative testing pipeline, UGC-style video, offer hooks, and format rotation, so your account never starves for fresh winners.

    WHAT WE DOFull-Funnel Ecommerce PPC, Managed Like a Profit Center

    SCORSH runs ecommerce PPC as a profit center, not a traffic tap. That starts with understanding your unit economics: average order value, gross margin, return rate, repeat purchase behavior. From there we build the account structure, Shopping and Performance Max campaigns segmented by margin tier, search campaigns capturing high-intent product queries, and paid social campaigns that feed the funnel with new customers.

    Feed management, creative production, landing page testing, and margin-aware bidding are included, not upsold. You get one team that owns the number that matters: profitable revenue growth from paid media.

    The Full Breakdown

    Everything inside a SCORSH engagement. Click any item for the detail.

    01Google Shopping Ads Management+

    Shopping is where most ecommerce PPC revenue is won or lost. We structure Shopping campaigns by margin tier, not just product category, so your best-margin products get the most aggressive bidding and your low-margin SKUs never burn budget. Search-term sculpting keeps branded and generic queries in the right campaigns, and negative keyword discipline stops the bleed from irrelevant product searches. The outcome: lower cost per click on the products that matter, and a Shopping account that scales without the ROAS collapsing.

    02Performance Max Campaign Architecture+

    Performance Max can be a growth engine or a black box that spends your budget on brand searches and Display placements. We build PMax the controlled way: separate asset groups by product margin and intent, feed rules that exclude low-stock and low-margin items, brand exclusions where they inflate reported ROAS, and audience signals built from your actual customer data. You get the reach of PMax with the accountability of a manually managed account.

    03Product Feed Optimization+

    Your feed is your real ad copy on Google Shopping. We rewrite product titles around how Indian shoppers actually search, fill missing attributes like GTIN, MPN, color, and size, fix category mapping, and set up automated rules for price and stock sync. A clean feed lifts click-through rates, improves quality signals, and directly lowers your cost per click. Most brands see measurable Shopping improvement within weeks of a feed rebuild, before a single bid changes.

    04Search Ads for High-Intent Product Queries+

    Shoppers who type exact product names, model numbers, or comparison queries are one click from buying. We build search campaigns around these high-intent terms with ad copy that answers the buying question, price and offer extensions that win the comparison, and landing pages matched to the query. This is the highest-converting traffic in your account, and it deserves its own structure, budgets, and creative, not a share of a generic campaign.

    05Marketplace Ads: Amazon and Flipkart+

    If you sell on Amazon or Flipkart, marketplace PPC is a separate discipline with its own auction dynamics. We manage Sponsored Product and Sponsored Brand campaigns with keyword harvesting from search-term reports, dayparting around your conversion windows, and bid rules tied to target ACOS by product margin. Marketplace ads compound with organic rank, so disciplined PPC here lifts both paid and organic revenue.

    06Paid Social for Ecommerce: Meta, YouTube, and Beyond+

    Paid social finds customers who were not searching yet. We run Meta and YouTube campaigns built for ecommerce: prospecting with broad audiences and strong creative, retargeting segmented by funnel depth, and dynamic product ads for cart and browse abandoners. Creative testing is the engine, with weekly new hooks, UGC-style formats, and offer-led angles. Social fills the top of the funnel; Shopping and search close it.

    07Landing Page and CRO for Paid Traffic+

    Paid traffic is expensive; sending it to a slow or confusing page is the fastest way to waste it. We audit and test the pages your ads land on: load speed, mobile checkout friction, offer clarity, trust signals near the buy button. Small conversion-rate lifts multiply across your entire ad spend, which is why CRO is part of the PPC engagement, not a separate project. A one-point conversion lift on a high-spend account is worth more than most bid optimizations.

    08Margin-Aware Reporting and Budget Scaling+

    You get weekly reports that speak business, not jargon: revenue, contribution margin after ad spend, new versus returning customer split, and ROAS by margin tier. When campaigns hit targets, we scale with a documented playbook, budget increases tied to margin thresholds, creative refresh cadence, and feed expansion. Scaling is a decision backed by numbers, never a hope backed by a dashboard.

    Shopping and PMax

    Shopping and PMaxMargin-tiered campaign structures, feed-driven bidding, and controlled Performance Max that scales profitably.

    Feed Optimization

    Feed OptimizationTitle rewrites, attribute completion, and automated sync rules that lift Shopping performance from the foundation.

    Paid Social Creative

    Paid Social CreativeWeekly creative testing pipeline for Meta and YouTube: UGC formats, offer hooks, and format rotation.

    CRO for Ad Traffic

    CRO for Ad TrafficLanding page audits and conversion testing that multiply the value of every rupee of ad spend.

    SCORSH vs the Typical PPC Agency

    SCORSHTypical Agency
    Ecommerce specialization✔ Dedicated ecommerce PPC team managing D2C and marketplace accounts daily✖ Generalist team juggling lead-gen, local, and ecommerce accounts
    Feed management✔ Feed optimization included as a core service✖ Feed untouched; treated as the client's problem
    Margin-aware bidding✔ Bids and budgets set against your contribution margin✖ Bids set against dashboard ROAS that ignores costs
    Creative pipeline✔ Weekly creative testing with UGC-style production✖ Same five creatives running for months
    Reporting honesty✔ Revenue, margin after ads, new vs returning customers✖ Clicks, impressions, and inflated ROAS
    Account ownership✔ You own ad accounts, feeds, and all data from day one✖ Accounts held hostage; data walks away if you leave

    Our Clients

    Real brands we have worked with across industries.

    Biya
    Click2Pro
    Homeo Care Clinic
    PRZ
    Total Solutionz
    Rajputana Taxi
    Pride Taxi

    HOW IT WORKSFrom Audit to Profitable Scale in Four Steps

    Margin and Feed Audit

    Margin and Feed AuditWe start with your unit economics and your product feed, the two things most agencies skip. You get a written audit showing exactly where profit leaks: feed gaps, wasted spend, creative fatigue, and margin-blind bidding.

    Account Rebuild

    Account RebuildCampaigns restructured by margin tier, feed rebuilt and automated, tracking fixed so revenue ties to ad spend cleanly. The foundation is set for scale within the first month.

    Creative and Testing Engine

    Creative and Testing EngineWeekly creative production and structured A/B testing across Shopping, search, and paid social. Winners get budget; losers get killed fast. The account compounds.

    Profitable Scaling

    Profitable ScalingBudgets increase against margin thresholds, not hope. New product launches, seasonal pushes, and marketplace expansion run on the same disciplined system.

    Who This Is For

    If you recognize yourself here, we will probably work well together.

    D2C Brands on Shopify or WooCommerce

    You sell direct to consumers and paid media is a meaningful share of revenue. You need Shopping, PMax, and paid social managed as one system.

    Marketplace Sellers

    Amazon and Flipkart are core channels. You need marketplace PPC managed alongside Google and Meta, with ACOS targets by product margin.

    Brands Hitting a ROAS Ceiling

    Growth stalled because the account was built for a smaller spend. You need margin-tiered structure and a creative pipeline to break through.

    High Return-Rate Categories

    Fashion, footwear, or categories where returns eat margin. You need bidding that accounts for net revenue, not gross.

    New Launches Needing Traction Fast

    A new store or product line that needs profitable traction quickly. You need feed readiness, tracking, and launch campaigns done right the first time.

    Brands Burned by Generic Agencies

    You have been managed like a lead-gen account and it showed in the numbers. You want specialists who speak feed, margin, and creative.

    Ecommerce Segments We Serve

    Different catalogs, different buying behavior, different playbooks.

    Fashion and Apparel

    High return rates, visual discovery, and trend cycles. Shopping feed discipline plus paid social creative built for scroll-stopping.

    Beauty and Personal Care

    Ingredient-led search behavior and routine-based repeat purchase. Search capture plus retention-aware bidding.

    Electronics and Gadgets

    Comparison-heavy research and price sensitivity. Spec-driven Shopping titles and search campaigns that win the comparison.

    Home and Furniture

    Long consideration cycles and high AOV. Full-funnel paid social plus Shopping, with retargeting that respects the research phase.

    How Our Pricing Works

    No shelf packages. No hidden percentages. Just honest math.

    01

    Audit First

    Every engagement starts with a paid audit of your account, feed, and margins. You get a written findings report with projected impact, whether or not you hire us.

    02

    Management Retainer

    Monthly management priced against your ad spend tier and account complexity. Feed maintenance, creative testing, and CRO are included, not line-itemed.

    03

    Scale Alignment

    As spend grows, our fee structure keeps incentives aligned: we win when your profitable revenue grows, not when your spend grows.

    Your First 90 Days

    Exactly what happens, week by week. No mystery, no black box.

    Days 1-21

    Audit and Foundation

    Margin analysis, feed rebuild, tracking fixes, and account restructure. You see the full diagnosis in writing before major spend changes.

    Days 22-45

    Rebuild and Launch

    New campaign structures go live by margin tier. Creative testing pipeline starts. Early winners identified and funded.

    Days 46-70

    Optimize and Compound

    Search-term sculpting, bid refinement, landing page tests. The account tightens and efficiency improves week over week.

    Days 71-90

    Scale What Works

    Budgets scale against margin thresholds. Seasonal and launch planning begins. You have a growth system, not just campaigns.

    How to Choose an Ecommerce PPC Agency

    Five checks before you sign anything, with anyone.

    1

    Ask about the feed

    If they do not manage your product feed, they are ignoring the biggest lever in Shopping ads. Feed work should be core, not an upsell.

    2

    Ask about margins

    If they have never asked about your contribution margin, return rate, or COD failure rate, their ROAS targets are fiction.

    3

    Ask about creative

    Who makes new ads, how often, and what happens when winners fatigue? No creative pipeline means a performance ceiling.

    4

    Ask about new vs returning

    Blended ROAS hides everything. They should report and bid separately for new customer acquisition versus returning buyers.

    5

    Ask who owns the account

    You should own your ad accounts, feeds, and data from day one. Anything else is a hostage situation dressed as a service.

    QUESTIONSEcommerce PPC, Answered Honestly

    It depends on your margins, category, and new-versus-returning mix. A healthy target is ROAS that leaves real contribution margin after shipping, returns, and discounts. We set targets from your unit economics, not from industry folklore.

    The product feed acts as your ad copy on Shopping, margins vary across thousands of SKUs, returns destroy reported ROAS, and creative is the main scaling lever on paid social. Generic PPC management misses all of this.

    Yes. Feed optimization is a core service, not an add-on. Titles, attributes, categories, and sync automation are maintained continuously.

    We manage marketplace PPC alongside Google and Meta, with ACOS targets set by product margin. Marketplace ads also lift organic rank, so disciplined spend compounds.

    Shopping improvements from feed work often show within weeks. Full account rebuilds typically stabilize in 45 to 60 days. We report progress weekly so you are never guessing.

    Yes. Weekly creative production for Meta and YouTube is part of the engagement: UGC-style video, offer hooks, and format rotation. Creative is inventory, not an afterthought.

    We bid against net revenue where tracking allows, segment campaigns by return-risk categories, and report margin after estimated returns. Fashion and footwear brands need this discipline most.

    Controlled PMax: separate asset groups by margin tier and intent, feed rules excluding low-stock items, brand exclusions where they inflate ROAS, and audience signals from your customer data. Reach without the black box.

    Yes. We plug into your team for feed access, creative direction, and promotion calendars. Clear ownership lines, shared dashboards, no territory fights.

    Ad account access, feed access, margin and return data, and your promotion calendar. The audit tells us the rest.

    No. Monthly rolling after an initial 90-day pilot. We earn the renewal with numbers, not paperwork.

    Weekly plain-language reports: revenue, contribution margin after ad spend, new vs returning split, ROAS by margin tier. No vanity metrics, no jargon walls.

    Want marketing that reports revenue? Start with a growth audit.

    Stop Paying for Clicks. Start Paying for Profit.

    Get a free ecommerce PPC audit. We will show you exactly where your ad spend leaks profit, and what fixing it is worth.

    Ecommerce Growth, Measured in Revenue

    Real engagements across D2C categories. Every number below comes from actual client work, reported honestly.

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