Roofing PPC Agency That Fills Your Pipeline With Replacements
A roof replacement is a $12,000 to $25,000 decision made once every twenty years, and the contractor who earns the inspection usually wins the job. As a roofing PPC agency, we capture homeowners at every stage: storm damage panic, replacement research, and insurance claim confusion, and turn those searches into inspections on your calendar.
We run Google Ads for roofing companies who are tired of shared leads and storm chaser competition. Hail-season surge planning, insurance-claim content, inspection-first landing pages, and tracking that follows a click all the way to a signed contract. Your Growth Team, Not Just Another Agency means we own the outcome with you: more inspections, more signed replacements, lower cost per signed job.
Roofing clicks are expensive and storm seasons make them spike, so waste is the enemy. We run tight geo-fences around service areas, separate campaigns for repair versus full replacement, and ad schedules matched to when homeowners actually call. Call tracking ties every booked inspection back to its keyword, which means budgets shift weekly toward the searches that produce signed contracts.
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SCORSH vs a Typical PPC Agency
| SCORSH | Typical Agency | |
|---|---|---|
| Success metric | ✔ Cost per signed replacement, tracked to signature | ✖ Cost per lead, reported monthly |
| Sales cycle | ✔ Built for 60 to 120 day journeys with long attribution | ✖ 30-day windows that misread what works |
| Storm season | ✔ Pre-built playbooks launch within hours | ✖ Scramble after the hail, overpay or go dark |
| Lead quality | ✔ Qualification at the ad level, scored to closers | ✖ Every form fill celebrated equally |
| Commercial vs residential | ✔ Separate structures, separate economics | ✖ One campaign, mixed intent, muddled results |
| Commitment | ✔ 90-day pilot with kill criteria in writing | ✖ 12-month retainer, vague deliverables |
WHAT WE DOPPC Built for the Roofing Sales Cycle
We are a growth team that runs Google Ads around the way roofs actually get sold: inspection first, insurance often, signature months later. Our roofing PPC work starts with a forensic audit of your account and your sales data. Residential replacement, storm restoration, and commercial roofing are three different businesses, and we build them as three different campaign structures with three different cost-per-signed-job targets.
Our method is inspection-first. Search campaigns capture homeowners researching replacement costs and storm damage. Landing pages are built to book inspections, not to educate: roof age, visible damage, and insurance status asked upfront, calendar booking in two taps, trust signals (licensing, manufacturer certifications, local reviews) doing the selling. Every lead flows into your CRM tagged by source campaign, and we follow it through inspection, claim filing, and signature, so optimization learns from signed revenue, not form fills.
What makes us different as a roofing PPC agency is storm intelligence. We monitor weather patterns in your markets, keep surge creative pre-approved, and shift budgets within hours of a hail event, not weeks. Weekly plain-language reports show spend, inspections booked, inspections completed, and signed jobs by campaign. Every engagement starts with a 90-day pilot with kill criteria in writing, because an agency should earn the next quarter, not invoice it.
Search Campaigns
Replacement, storm, and commercial keywords segmented by intent and managed to cost-per-signed-job targets.
Storm Playbooks
Pre-built hail campaigns and surge budgets, ready to launch within hours of a weather event.
Inspection Funnels
Two-tap booking, SMS confirmations, and qualification that routes real buyers to closers.
Revenue Attribution
CRM integration following every lead from click to signature, so budgets follow signed jobs.
The Full Breakdown
Everything inside a SCORSH engagement. Click any item for the detail.
01Replacement Campaigns
Full roof replacements are the revenue engine: $12,000 to $25,000 tickets that fund everything else. We build replacement campaigns around buyer intent, not generic keywords: cost to replace roof, roof replacement near me, and material-specific searches (metal, architectural shingle) that signal a homeowner past the repair stage. Landing pages lead with financing, manufacturer warranties, and free inspection booking, because price fear kills more replacements than competitors do. Every click is tracked through to signature so we know the true cost per signed replacement and keep driving it down.
02Storm Damage and Hail Campaigns
Hail season is roofing's Black Friday, and unprepared contractors watch storm chasers take it. We keep storm playbooks ready year-round: pre-built hail damage campaigns, creative showing real local storm damage, landing pages explaining the insurance claim process step by step. When hail hits your market, we launch within hours with surge budgets you pre-approved, geo-fenced to affected ZIP codes. Speed wins storm work, and our clients are live while competitors are still writing ad copy.
03Insurance Claim Content and Funnels
Most homeowners have never filed a roof claim and find the process terrifying. We turn that confusion into your competitive edge: landing pages and ad copy that walk homeowners through the claim process, explain what adjusters look for, and position your free inspection as the safe first step. This content does double duty, ranking organically over time while converting paid traffic today. Homeowners who understand their claim choose the contractor who educated them, and that contractor is you.
04Commercial Roofing Campaigns
Commercial roofing plays by different rules: facility managers, longer cycles, six-figure tickets, and almost no emergency panic. We build commercial structures completely separate from residential: keywords around flat roof replacement, TPO roofing contractors, and commercial roof maintenance, with landing pages speaking to building owners and property managers. Lead capture is consultation-based, not inspection-based, and attribution windows stretch to match the sales cycle. Residential and commercial never share a budget, because they never share economics.
05Inspection Booking Funnels
The inspection is the sale before the sale: get on the roof and the close rate jumps. Our funnels are engineered around booking inspections fast: two-tap calendar scheduling on mobile, instant SMS confirmation, automated reminders that cut no-shows, and qualification questions (roof age, storm history) that help your team arrive prepared. We track inspection show rate by campaign, because a campaign that books inspections nobody attends is burning money politely.
06Long-Window Attribution
Roofing revenue takes months to materialize, and standard 30-day attribution lies about what works. We integrate with your CRM to follow every lead from click to inspection to claim to signature, building true cost-per-signed-job reporting by campaign and keyword. Quarterly, we review which campaigns produced signed revenue, not just leads, and reallocate budget accordingly. This is the difference between cutting your best campaign and scaling it.
07Competitor Conquesting
In roofing, the consideration set is small: three local names everyone knows. We run disciplined conquesting where the math works, bidding on competitor brand terms with comparison-led landing pages (certifications, warranties, local tenure), while defending your own brand terms at pennies per click. Conquesting is measured ruthlessly on signed jobs, not clicks: if it does not produce inspections that close, it gets cut.
08Review and Referral Engines
A roof is a twenty-year decision, and homeowners trust neighbors more than ads. We build post-job review automation: SMS requests timed after final walkthrough, direct links to your Google profile, and photo requests that become social proof for the next campaign. Strong reviews lift LSA placement, improve landing page conversion, and feed the referral loop that makes paid acquisition cheaper over time. Every signed job should produce the next three leads.
THE PROBLEMLeads Are Cheap. Signed Replacements Are Not
Roofing PPC looks easy until you look at the numbers. Clicks for roof replacement keywords run $25 to $60 in competitive markets, and most campaigns convert those clicks into form fills from homeowners who wanted a free patch quote, not a $18,000 replacement. The lead vendor calls it a conversion. Your sales team calls it a waste of a Saturday. That gap between lead and signed job is where roofing PPC usually dies.
Then come the storm chasers. After every hail event, out-of-state crews flood Google Ads with aggressive bids, run for six weeks, and vanish, leaving your cost per click doubled and your market confused. If your campaigns have no storm-season playbook, you either overpay during the surge or go dark when demand is highest. Neither grows a roofing company.
The longest problem is attribution. A homeowner clicks your ad in March, gets three inspections in April, files an insurance claim in May, and signs in June. Most agencies report the March click as a $45 lead and move on. Nobody connects it to the $19,000 signed job, so the campaign that produced it looks expensive and gets its budget cut. Roofing decisions take months, and PPC management that cannot follow that journey will always underinvest in what actually works.
Tire-Kickers Disguised as Leads
Free roof inspection offers attract everyone with a ladder question: DIYers, renters, homeowners wanting a free opinion before selling. If your campaigns treat every form fill as equal, your sales team drowns in dead appointments. We qualify at the ad level: copy that speaks to replacement intent, landing pages that ask the right questions (roof age, storm history, insurance status), and lead scoring that routes real opportunities to closers while filtering the rest. Fewer leads, more signed jobs, happier sales team.
Storm Chasers Hijacking Your Market
After hail, your CPCs double overnight as out-of-town crews bid recklessly for six weeks of chaos. Flat-budget campaigns either bleed cash or disappear. We build storm-season playbooks in advance: pre-approved surge budgets, hail-damage creative ready to launch, geo-fencing tightened to your service area, and insurance-claim landing pages that answer the questions panicked homeowners actually ask. When the storm hits, you scale while chasers guess.
Attribution That Stops at the Click
A signed replacement takes 60 to 120 days from first click, crossing seasons, inspections, and insurance adjusters. Standard PPC reporting calls the journey a $45 lead and declares victory or defeat on the wrong number. We build long-window attribution: CRM integration that tags every lead through inspection, claim, and signature, so you see true cost per signed job by campaign. The keyword that looked expensive in March turns out to be your best producer by June, and it keeps its budget.
OUR PROCESSFrom Clicks to Signed Replacements
1. Forensic Audit
We tear down your account and sales data. Every leak ranked by revenue impact, in writing.
2. Rebuild by Revenue Line
Replacement, storm, and commercial become separate campaigns with separate targets.
3. Attribution to Signature
CRM integration follows leads through inspection, claim, and signed contract.
4. Storm-Ready Scale
Playbooks armed year-round. Winners get budget, losers get cut, weekly.
HOW WORKING WITH US LOOKSThe Growth Partnership, Step by Step
Most agencies launch campaigns and count form fills. We build the full journey from click to signed contract, then scale what signs. Four steps, twelve weeks, and an account measured in revenue.
Step 1: The forensic audit (weeks 1 to 2)
We audit your Google Ads account, CRM data, and sales process. The audit answers one question: where is signed revenue leaking? Wasted keywords, broken attribution, storm unpreparedness, lead quality gaps. Every finding ranked by revenue impact.
Step 2: The rebuild (weeks 2 to 4)
We agree on one number per revenue line: target cost per signed job for replacement, storm, and commercial. Then we rebuild: segmented campaigns, inspection-booking landing pages, CRM attribution, storm playbooks armed. No new spend on broken foundations.
Step 3: Prove the pipeline (weeks 4 to 8)
Inspections book, attribution tracks to signature, and weekly reports show cost per signed job by campaign. What signs gets budget; what merely generates form fills gets fixed or killed.
Step 4: Storm readiness (weeks 8 to 12)
Surge budgets pre-approved, hail creative ready, geo-fences mapped. By day 90 you have an honest verdict on PPC as your growth engine, measured in signed revenue.
What we need from you
Three things. Access: Google Ads, website, CRM or pipeline tool. Numbers truth: ticket values, close rates, target cost per signed job. Market honesty: true service area and storm capacity. Honest inputs, honest growth.
Who This Is For
If you recognize yourself here, we will probably work well together.
Leads Never Become Signatures
Form fills pile up while the close rate flatlines. Qualification and attribution fix this.
Storm Season Means Chaos
Hail hits and CPCs double while you scramble. Playbooks turn weather into revenue.
Commercial Gets Ignored
Six-figure tickets drown in residential campaigns. Separate structures unlock them.
Nobody Knows True Cost Per Job
Spend is tracked, signatures are not. Long-window attribution connects them.
Competitors Own Your Brand Terms
Rivals bid your name and steal consideration. Defense campaigns take it back.
Done With Lead-Count Reporting
Lead volume with no revenue context. We report signed jobs, plainly.
Why Roofing Companies Choose SCORSH
PPC tuned for inspections, insurance claims, and signed replacements.
Residential Replacement
High-ticket decisions need inspection-first funnels and financing-led messaging. We build both.
Storm Restoration
Hail playbooks, surge budgets, and claim-process content that turn weather into signed jobs.
Commercial Roofing
Facility managers and long cycles get their own structures, economics, and attribution windows.
Roof Repair
Smaller tickets that feed the replacement pipeline. Captured efficiently, never mixed with installs.
Your First 90 Days
Exactly what happens, week by week. No mystery, no black box.
Forensic Audit
Account and sales data torn down. Every leak ranked by revenue impact.
Rebuild
Segmented campaigns, inspection funnels, attribution to signature.
Prove Pipeline
Weekly reports on inspections, show rates, and signed jobs by campaign.
Storm Ready
Playbooks armed. Honest verdict on PPC as your growth engine.
How Our Pricing Works
No shelf packages. No hidden percentages. Just honest math.
The 90-Day Signed-Job Pilot
Every engagement starts with a fixed-scope 90-day pilot: the forensic audit, the campaign rebuild, CRM attribution setup, and a full quarter of managed optimization. Targets and kill criteria in writing before we spend a dollar.
What Sets the Price
Three things: number of revenue lines and markets, CRM integration complexity, and storm-playbook scope. We quote after the free audit, when we know the real work involved.
No Surprises, Ever
No percentage-of-spend games that reward us for spending more, no hidden tool fees, no scope creep. Every deliverable agreed upfront, and you own all accounts and data.
How to Choose the Best Roofing PPC Agency
Five checks before you sign anything, with anyone.
They track to signature
Ask how a signed contract gets back into Google Ads. Lead-count answers mean broken attribution.
They have a storm plan
Ask what happens the day hail hits. Scrambling answers reveal no playbook.
They qualify at the ad level
Ask how they filter tire-kickers before the form fill. Every-lead-is-equal means sales team pain.
They separate commercial
Ask if commercial shares campaigns with residential. Shared means muddled economics.
They say no sometimes
Not every market should scale on PPC. An honest agency will tell you when the channel is wrong.
QUESTIONSRoofing PPC Agency FAQs
A roofing PPC agency manages your Google Ads to produce signed roof replacements at a target cost per signed job. That includes campaign structure by revenue line (replacement, storm, commercial), inspection-booking landing pages, storm-season surge planning, CRM attribution that follows leads to signature, and reporting on revenue, not lead counts. The goal is simple: more inspections that become signed contracts, every month.
Most residential roofing companies we work with spend $5,000 to $20,000 per month on ad spend in competitive markets, with storm seasons pushing higher. The budget question is really a math question: if your average replacement is $18,000 at 40 percent gross margin and PPC delivers signed jobs at $900, every dollar of spend returns eight. We set the target cost per signed job with you in week one and manage to it relentlessly.
With playbooks built before the storm, not during it. We pre-build hail damage campaigns, pre-approve surge budgets with you, map geo-fences to storm-prone ZIP codes, and keep claim-process landing pages ready. When hail hits, we launch within hours while competitors are still writing ad copy. After the surge, we review which ZIP codes and messages produced signed jobs and bake the learnings into the next playbook.
Yes, with completely separate structures. Commercial buyers are facility managers and property owners with longer cycles and bigger tickets. We build commercial campaigns around flat roof replacement, TPO, and maintenance contract keywords, with consultation-based landing pages and attribution windows that match the sales cycle. Commercial never shares budget with residential, because the economics are entirely different.
Inspections can book within the first two weeks, but signed replacements typically take 60 to 120 days from first click: inspection, insurance claim, decision. That is why long-window attribution is non-negotiable. Month one builds pipeline, months two and three convert it. Agencies that judge roofing PPC on 30-day lead counts will always misread what is working.
Absolutely, they are core to storm-season revenue. We build claim-process content into landing pages: what adjusters look for, how the claim timeline works, why a professional inspection matters before filing. This content converts paid traffic and compounds organically. Homeowners who understand their claim choose the contractor who educated them.
At three levels. Ad copy speaks to replacement intent, not free advice. Landing pages ask qualifying questions: roof age, visible damage, insurance status. And lead scoring routes real opportunities to closers while filtering the rest. The result is fewer total leads but dramatically more signed jobs per hundred leads, which is the only ratio that matters.
Year-round, with shifting budgets. Off-season spend builds the replacement pipeline: homeowners researching costs, planning spring projects, comparing contractors. Going dark means rebuilding momentum every spring at higher costs. We shift budgets seasonally, heavier in storm season and spring, leaner but present in winter, so pipeline never empties.
It depends on your ticket and margin, but healthy residential replacement programs run $600 to $1,200 per signed job against $15,000 to $22,000 tickets. If your numbers land there, PPC is a growth engine. If they land at $2,500 per signed job, something structural is broken: targeting, qualification, or follow-up. We diagnose which one in the audit and fix it in the rebuild.
Yes, it is built into every engagement. Post-job SMS requests timed after final walkthrough, direct links to your Google profile, photo requests that become campaign creative. Strong reviews lift conversion rates on every landing page and improve LSA placement. In a twenty-year purchase decision, the contractor with 400 five-star reviews wins before the inspection is even booked.
Yes. LSAs matter in roofing markets where they appear, giving you Google Guaranteed placement above standard ads. We manage service types, service areas, review thresholds, and lead disputes, and balance LSA budget against standard search so the channels complement each other. Skipping LSAs where they exist means handing trust-badge placement to whoever bothered to claim it.
Three things. Access: Google Ads, website, and your CRM or sales pipeline tool. Numbers truth: real ticket values, close rates, and target cost per signed job by revenue line. Market honesty: your true service area and storm-season capacity, so we never buy demand you cannot serve. Honest inputs, honest growth.
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PPC That Signs Replacements While Competitors Count Leads
SCORSH helps roofing companies turn paid search into signed contracts: inspection-first funnels, storm playbooks, and attribution that follows every lead to signature.
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